Which of the following is a disadvantage of using the internet as an advertising medium?

Which of the following is a disadvantage of using television as an advertising medium?

It increases viewers’ exposure to ads through heavy repetition. What is a disadvantage of using television advertising? It is expensive in terms of buying airtime.

Which of the following is a disadvantage of magazines as an advertising medium?

As a media class, one disadvantage of magazines is that they are read quickly and discarded—this increases the possibility of the ad being easily forgotten. Passalong readership occurs when other people visit a magazine subscriber’s home or professional office and look at magazines.

Which of the following is a disadvantage of using direct mail as an advertising?

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Costly. One disadvantage or con with direct mail advertising is cost. It costs a lot of money to send out direct mail in volume. … Companies that use direct mail count highly on repeat business from customers as they spend so much per lead, or for each order in acquiring their customers.

Which of the following is generally acknowledged as the most powerful advertising medium and reaches a broad spectrum of consumers at low cost per exposure?

Television is generally acknowledged as the most powerful advertising medium and reaches a broad spectrum of consumers at low cost per exposure. TV advertising has two particularly important strengths.

What are the disadvantages of television?

  1. Overstimulated Brains.
  2. Television Can Make Us Antisocial.
  3. Televisions Can be Expensive.
  4. Shows can be Full of Violence and Graphic Images.
  5. TV Can Make You Feel Inadequate.
  6. Adverts Can Manipulate Us Into Spending Money.
  7. TV Can Waste Our Time.

What are advantages and disadvantages of television?

  1. Pro: Free entertainment.
  2. Pro: Social surrogacy.
  3. Pro: Educational channels.
  4. Pro: Family bonding.
  5. Con: Television can make you lazy.
  6. Con: Violence & illicit content.
  7. Con: Consumerism.
  8. Con: Health Hazards.

What are disadvantages of using magazines?

  1. Costs. The costs of advertising in magazines vary according to the size of the audience they reach and their selectivity.
  2. Limited Reach and Frequency.
  3. Long Lead Time.
  4. Clutter and Competition.
  5. Magazine Circulation and Readership.

What are the disadvantages of advertising in magazines?

  1. Good advertising placements can be expensive.
  2. Magazines often have deadlines that run months in advance.
  3. There is always a chance your magazine advertisement won’t be seen.
  4. Ad testing can sometimes be problematic.
  5. It may give readers the wrong impression.
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What is a disadvantage of using magazines for advertising?

Magazines offer a highly selective audience that is generally interested in ads closely related to the topic of the magazine. … On the downside, magazines are costly and require long lead times, which limits timely promotions. They also have limited audience reach.

What is the disadvantages of direct mail?

May Offend Potential Customers Direct mail is “junk” to many consumers. A lot of it will go directly into the garbage, and some of it will be read only to aggravate potential customers and cause them to view your company and its products and services in a negative light.

What are the disadvantages of using direct marketing for a hotel?

  1. Direct marketing can target many people who have no interest.
  2. Direct marketing is often uninvited.
  3. Direct marketing can often look very cluttered.
  4. Direct marketing often has very low response rates.
  5. Direct marketing takes up a lot of time.

What are the disadvantages of mail order?

  1. Lack of personal contact.
  2. unnecessary delay.
  3. Lack of selection of goods.
  4. Possibility of fraud.
  5. Lack of free services.
  6. No credit facility.
  7. limited types of goods.
  8. Increase in price.

Which of the following is a disadvantage of direct marketing?

Competition: It can be hard to make your messages stand out when the recipient receives high number of marketing emails or direct mail. Cost: Tactics like telemarketing and direct mail may have high financial and resource costs. Legal issues: There are laws relating to privacy and data protection in direct marketing.

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Which aspect of public relations includes advising management about a company’s image during good and bad times?

The public relations function of lobbying involves advising management about public issues, and company positions and image during good times and bad. Persuasive advertising aims to create brand awareness and knowledge of new products or new features of existing products.

Which of the following is an advantage for the group to use newspapers as an advertising medium?

Advantages of Newspapers Newspapers have a number of characteristics that make them popular among both local and national advertisers. These include their extensive penetration of local markets, flexibility, geographic selectivity, reader involvement, and special services.

What are the disadvantages of Internet?

  1. Addiction, time-waster, and causes distractions.
  2. Bullying, trolls, stalkers, and crime.
  3. Spam and advertising.
  4. Pornographic and violent images.
  5. Never being able to disconnect from work.
  6. Identity theft, hacking, viruses, and cheating.

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